Hola a todos,
Le comenté a Ori de proponeros una fantástica actividad al aire libre y free (muy importante jiji)el próximo día 9 de marzo (domingo). Es el picnic jazz de terrassa que se hace cada año en el parque Vallparadis de Terrasa. Y me invitó al blog para que yo misma os invitara :-)
Os copio la web donde podréis ver el programa http://www.jazzterrassa.org/
¿Alguien se apunta? Será divertido!!
Eli
Ahir vam celebrar la meva despedida, com tots sabeu (més que res perqué casi tots hi ereu) marxo a Eindhoven d'aquí dues setmanes.
Vull agrair a tots el haver vingut i els regals que m'heu fet.
^^
El pay per view ha sigut durant aquests últims anys el pitjor problema per als amants del futbol i ha aconseguit que veure un partit des de casi arribi a cosat 12€, beneficiant així a d'altres països que poden veure els partits de la nostra lliga de manera gratuïta.Lo sé, fa cacho que no faig cap post i ho sento però esque vaig tant de cul durant la setmana que l'ultim que tinc ganes és posar-me a escriure alguna cosa més enllà de penjar algun vídeo divertit que deu estar a yonkis, meneame o a altres webs similars.
Com l'objectiu d'aquest bloc (o almenys un d'ells) era posar coses de la vida de tots en comú quan precisament no ens veiem massa, crec que el que faré a partir d'ara és anar penjant trossos de treballs que vaig entregat i si més no per la temàtica sabreu què estic fent. Clar, que ja us aviso que durant dos anys estaré pringant amb entregues de treballs i pràctiques casi cada dia; així que més que què estic fent, es tractarà de què va aquesta vegada, i potser si algú vol aclarir coses ho podem fer via comentaris i fer-ho més interactiu.
Bé, doncs, aquesta vegada penjo un tros de treball que estic fent amb uns americans molt cabrons que són uns gilipuertas que no fan ni la o amb un canutu; va sobre Puma. No es que estigui orgullòs del treball, però esque els americans es van limitar a fer un copiar pegar mentre jo li vaig ficar imaginació, enteneu-me q està en anglès.
2.4 Company’s resources. Value-added chain analysis (PUMA)
To better understand the activities through which Puma develops a competitive advantage and creates shareholder value, it is useful to separate the business system into a series of value-generating activities referred to as the value chain.
Primary value chain activities
Puma uses outsourced production facilities in over 40 countries, mostly in
What really generates a margin or profits are the intangible resources related to marketing and sales and the post sales service activities. Advertising and selling promotion are the most important activities for the brand image. Puma seeks to be the most desirable sport lifestyle company by developing a global brand and is increasing public awareness by sponsoring top worldwide sport players. Puma adds value to its product by using the “Puma” brand logo and the pertaining characteristic stripes form.
Design is one of the most important qualities that add value to a clothing company. After the strict division between fashion and sports observed a few years ago, Puma collaborates with star designers such as Alexander McQueen or Yashuhiro Mihara, the Japanese designer, among others.
With the strategy of introduction a new leading Concept Store-Design allows Puma to offer a brand experience and support customers after the products and services are sold. Puma is getting close to costumers and, at the end, contributes also to add more value to the final product.
Support value chain activities
The primary activities are supported by the infrastructure of the firm, the human resource management, the research and technology development, and by the procurement. Puma, with almost 8,000 employees, focuses the support activities into research and technology development and with “sustained development.” All research activities focus to provide products with a clear recognition effect and to distinguish the Puma brand from competition. They invest heavily in design and product development with a view to realizing market trends and the company’s own ideas. This differentiation helps Puma to find a competitive advantage to create added-value and make a distinction from competitors.
With “sustained development,” Puma wants to integrate three areas: Social, Environment, and Economy. That means that Puma’s activities must satisfy the demands of the present generation without jeopardizing the opportunities of coming generations. For that, Puma’s suppliers are required not only to meet the high requirements concerning quality and deliverability, but also to comply with the required social and environmental standards.
The firm's margin or profit then depends mostly on new product design, mass advertising to create a great brand image, and marketing strategies to get close to the costumers. The effectiveness in performing these activities efficiently will give the opportunity to generate superior value and better differentiation.
